This policy explains how Souq Al Reef (Souq Alreef / سوق الريف) handles information when you use souqalreef.com and the Souq Al Reef Android and iOS apps. Souq Al Reef connects farms, suppliers and professionals and provides tools for farm and team operations. We are responsible for processing the information we receive to operate the platform. Our privacy contact is provided below.
Privacy questions and account deletion
info@souqalreef.comInformation we process
Account and contact information: your name, phone number, email if provided, sign-in credentials, language, governorate and district, organization memberships and team permissions, and registration or support requests.
Business information: organization, supplier and professional profiles, verification documents or licences you submit, products, services, requests for quotations, quotations and appointments. Farm tools may contain farm locations, operational and veterinary records, tasks, inventory, purchases, sales, receipts and amounts you record. Veterinary records concern animals and farm or clinic activities.
Content you choose to send: messages, photos, documents, voice notes, text and shared locations. Uploading a file does not give us unrestricted access to your files or photo library.
Technical information: IP address, device type and operating system, app version, app installation identifier, connection times, session information, errors, performance data, security and audit logs. We may process a device notification token when notifications are enabled.
How we use information
We use information to create and manage accounts, verify access and permissions, operate supplier discovery, quotations, messaging, appointments and farm tools, synchronize work saved on your device, deliver service notifications and respond to support requests.
We use technical and audit records to diagnose problems, protect accounts, prevent misuse, document changes, resolve disputes and meet legal obligations. Souq Al Reef does not sell your personal information or use it for advertising tracking across other apps or websites.
Device permissions and your choices
Camera, photos and files: to capture or select content you want to attach or upload. Microphone: to record a voice message or use voice input. Location: to obtain your position when you request a location feature, such as sharing a location in a conversation; this may be precise if you allow it. Notifications: to alert you to messages, updates and tasks.
You can decline permissions or change them in device settings; the related feature may then be unavailable. Entering or sending a farm address shares the information you enter even without device location permission. Ordinary use does not require continuous background location tracking.
Voice input and AI-assisted features
When you use speech-to-text, the relevant audio is sent to Speechmatics for processing. The transcript and necessary work context, such as item names and units, may be sent to Google Gemini or OpenAI to interpret the request and prepare a draft. Transcripts, results and processing records may be retained for review and troubleshooting.
Depending on the available feature and its configuration, OpenAI may process images or documents you choose to submit for analysis, and Anthropic may process content submitted to automated suggestion tools. Do not submit information you are not authorized to share. You can use manual entry instead of optional features. Provider processing is also subject to the provider’s terms and privacy policy.
Cookies and device storage
The website uses cookies and storage for sessions, language, preferences and drafts. Blocking essential cookies may prevent sign-in or disrupt some functions.
The app keeps local copies of approved work data and some attachments, messages and pending operations to support offline use. It synchronizes them when connectivity returns and access is validated. Uninstalling the app does not delete your account or server records; clearing local storage may lose work that has not synchronized.
Retention and security
We retain information for as long as needed to provide the service and fulfill the purpose for which it was collected. The period depends on the record type, account status, organizational obligations, legal requirements, disputes and fraud prevention. Transaction, audit and shared obligation records may remain after account closure where necessary for these reasons, with restricted use. Information is deleted or de-identified when no longer needed; backup copies may remain until replaced or their retention cycle ends.
We use safeguards including encrypted connections, access controls and restricted access to private files. No storage or transmission method is completely secure. Protect your device and sign-in details, and do not share your sign-in code.
Hosting and processing providers may store or process information outside your country of residence. We take applicable data protection requirements into account when transferring information.
Your rights and account or data deletion
You can delete your account from My Account in the app or the website account-deletion page. Access stops immediately and your sessions end. Personal account information and verification files are scheduled for permanent deletion after 30 days. Shared farm, Wajba, task, financial and chat records remain, with the author anonymized when permanent deletion runs, to preserve team history.
You can update information that the platform lets you edit and manage device permissions and notifications. Depending on applicable law, you may request access, correction, a copy, deletion or restriction of your information, object to processing, or withdraw consent where processing relies on it.
To request deletion of your Souq Al Reef account and associated personal data, email info@souqalreef.com with the subject “Souq Al Reef account deletion” and include the phone number or email associated with the account. You may also request deletion of specific data without deleting the account. Do not send a password or sign-in code. We may request limited information to verify your identity and protect the account.
We will review your request and explain what can be deleted and any records that must be retained and why. Shared records needed for an organization, transactions, audits or legal obligations may remain. Copies kept by message recipients are outside our control. You can email your request without signing in or reinstalling the app.
Children and external services
Souq Al Reef is intended for agricultural and business users and is not directed to children. If you believe a child has provided personal information without the necessary permission, contact us so we can review it and take appropriate action.
Links may open external services, such as maps or supplier websites. Their policies apply to information you provide directly to them.
Contact and policy changes
For privacy questions or data requests, contact the Souq Al Reef team at info@souqalreef.com. If we update this policy, we will publish the revised version here, change the last-updated date and provide additional notice where required.